Comfort Inn is one of the world’s most recognized hotels with brand recognition of 98% according to statistics from 2003 research by Landis research. The hotel chain which was started in 1981 has become one of the leading mid level limited hotel service providers in the industry with a large clientele base. Most of the clients are attracted by the excellent value and service that the hotel provides for its clients. Visitors are assured of pleasant and comfortable accommodations at a reasonable price. The guests are given a complimentary breakfast plus 24-hour coffee service. All the rooms have reliable and free internet services with some rooms having all the amenities of an office but in a home setting. Comfort Inn is one of the best franchise opportunities for those who want to get in the hotel and hospitality industry.
As a franchisee, you will benefit from a brand name that the company has spent over thirty years developing. Traffic for new businesses start with a respectable brand and this is what you get from the Comfort Inn franchisor. Comfort Inn is constantly focused on success; as a franchisee, you will benefit from a strong and consistent business concept that is designed to drive sales to you. Comfort Inn is a member of the choice hotels chain with over 4,000 franchised units all over the world with none being owned by the company.
The franchise system provided by Comfort Inn is borrowed from over sixty years that the choice hotels have been operating. The company has a long history in the service industry and is continually involved in franchise development. The model is based on exceptional resource development, marketing programs and a flexible operations system.
Training is carried out three fold from company headquarters. The franchisee will receive knowledge needed to open and operate a successful business. The trainee is also taught how to utilize the Comfort Inn resources for their benefits. Before you open your resort, the staff will also receive training. The staff training will cover many aspects including basic maintenance, reservation systems functionality, housekeeping operations, customer service, and front office management.
Franchise fees for the business are between $30k and 60k plus a royalty of 7%. The total investment is between $4 million and $13 million. The business can be operated by a passive owner.
At comfort inn, it is believed that support is the best stepping-stone to success; the trainee will get grand opening support for their new franchise. The support will range from arranging their grand opening ceremony to press releases and ideas to make the event as memorable as possible.